Senior product designer with heart and research.

LUMS → MMBL → Purdue → 10Pearls

I'm a senior product designer who leans on research to decide not just what to build but what to leave out, since knowing what not to build is often the most useful thing research can tell you. I'm looking for a role where design decisions are made close to real users and create a real difference. Outside of work I am usually writing fiction, running a book club, or losing a round of Flip 7 to my friends.